1. It's not what you said, it's how you said it.
If someone tells you they have ice cream but they say it like they're not giving you any, it might be the best news in the world but it surely doesn't apply to you. Marketing has a lot to do with targeting an audience by making them feel like it applies to them.
Ex: We read a Buzzfeed article titled, "3 Things Everyone Does" and they're the most generic things.. drink, eat, sleep... and we're all like, "omg that's so me. that's so true. Retweet. Repost. Share."
I don't know about you but I catch myself relating to anything in one way or another. That is marketing. They want to include everyone because the more people who feel included the more people who will retweet, repost, and share. Also known as successsss.
So, always talk to people/write to people the way you would like them to talk/write to you. All the while, keep it within the topic. If the conversation is about hotdogs, keep the conversation about hotdogs but make sure you're making the other person feel like they are the most deserving of a hotdog. Hotdogs are the best discovery on Earth. Be sure to highlight all its great attributes: easy to make, easy to eat, and sooooo many toppings.
2. What Was I Thinking?
Revise. revise. revise. look away. revise again. Give yourself a day before actually presenting your work. You should do this because many times you will find that what you wrote on Monday was the worst writing you've ever done and you were probably under too much coffee to realize it. There are always writing and grammar mistakes to correct and you definitely don't want something important to get caught with one of those. So re-read your emails, press releases, and newsletters.
3. Check Da Stats
What are people clicking on? Then ask yourself why it called their attention? Make a note of the trends that your audience likes so you can integrate them into your new content. Of course, trying new things never hurts. If they don't raise the stats, even better for you, now you know not to spend your time on that kind of content again.
4. Choose Your Stage
There are a million ways to get people to see your content. Social media might run the world but Twitter and Facebook aren't the only places to access people. There's Pinterest, Tumblr, LinkedIn, Google+, Constant Contact etc. Putting your content on all of these doesn't guarantee success. Again you have to relate to the viewers. Think of what their favorite thing might be to see on each of these. For example, on Facebook, I like to know what I'm being lured to click on before I do. Someone attracting who knows this about me, the viewer, might put a short sum up of what and why I should click on the link.
If you slept through the excel lesson in your computer class, you might want to call your classmate for those notes now. Excel is used so much in marketing, it's terrifying. It's used for budgets, media lists, and even event planning. Even though I spent hours teaching myself Excel via Youtube, once I got the hang of it , it was weirdly entertaining. Call me nerdy, but I had so much fun plugging in different formulas. I even used excel for my party planning.